25 April 2014

H&M Conscious, Spring 2014

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Lately, sustainable style is trending and I don't think anyone would argue that it's not a good thing. This month H&M released a collection made entirely from sustainable fabrics and focused on creating a more sustainable future in fashion. At the risk of sounding snobbish, I was once an avid H&M shopper, but as I've grown older, I've converted from a fast fashion addict to a conscious seeker of quality and substance. In my high school and college days, I would wander into an H&M or a Forever 21 and want everything in sight, but these days, everything on their racks screams "cheap, cheap, cheap!" rather than "chic, chic, chic!" As much as it pains me sometimes to shop in a higher price bracket, I think that if we value our money, when we spend it, we should ask what it's supporting and pause for a moment to question: "Where do my clothes come from?" To some it may be just a sweater, but is it ethical? Will it last? Fashion should not be disposable.

In H&M's new Conscious collection, the brand is making a respectable effort to get very specific. Items in the collection (ranging in price from $7.95 for a jersey tank top to $199 for a pleated leather skirt) are crafted from organic cotton, Lyocell (cellulose-based), organic hemp, vegetable-tanned leather, organic mulberry silk, and recycled polyester. Honestly, I'm not very informed on the manufacturing details of this collection, so I can't personally attest to it being 100% ethical and sustainable, but I do feel that  H&M deserves to be applauded for moving fast fashion in this direction! (And can I say how much I'm dying for that leather skirt??) 

Below are some of my other picks from the collection: 

xoxo, Bri

1 comment:

  1. She is perfect! I wish I had the energy to be inspired by fashion! These days, I am inspired by quality time with family, friends, and quality alone time too. It sounds cheesy, but you got me thinking and that is what I am inspired by this season. :)